by Paul DeGroot Some people have been celebrating the fact that Windows 10 springs no major licensing “gotchas” on customers. I beg to differ. Software Licensing Advisors believes there is a huge “gotcha” and it will cost many business customers dearly—not only in payments to Microsoft but in potential legal exposure and operational costs. Taking Control
Software Assurance has many flaws, but Microsoft still needs a program that rewards customer loyalty to its products by giving them upgrades on discounts and that provides ongoing support comparable to what other software vendors offer large customers. Here’s what I would do to mitigate some of its worst features.
Software Assurance creates constraints that limit Microsoft’s ability to respond quickly to changing market events. This is particularly true for a company that is stuck on three-year product cycles, while many of its competitors are far younger, more agile, and modifying their offerings as frequently as every month.